Bank of America's most glamorous TikTok banker is not in banking
It can be tough to lose your job as a banker. Aside from the money, you also have the embarrassment of admitting it to everyone. Luckily, sometimes your bank offers you a new job in the middle- or back-office – and you can keep telling people you work at an investment bank.
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Take Juliet Mackay, for example. Better as TikToker “notbadjuju”, Mackay has hundreds of videos posted on her account (and on her Instagram). Many videos show the brutal working hours that an investment bank expects of you – she has more than one recent video where she finishes work after midnight.
There is one caveat, however. Mackay is registered with FINRA as working at BofA Securities since 2020, after her internship in 2019, but she hasn’t been registered with FINRA as a broker (as all investment bankers are) since May 2025. One midnight TikTok was posted in November 2025, six months after she was de-registered.
Bank of America declined to comment for this article. While Mackay still has a job with the bank, it seems that it's a non-regulated one, such as a middle-office role in compliance or risk. It’s likely she was moved to this role around the time that BofA was making cuts last year, when it “redeployed” some junior bankers to support roles.
These support roles are much less demanding (and less prestigious and well-paid) than actual investment banking roles, so who knows why Mackay is working until so late – maybe she’s trying to get a registered role again. Maybe it’s old content from when she was still in investment banking.
Curiously, the terminology on Mackay’s videos changed some time before she stopped being a banker. On the 11th of March, she posted content describing her life as an “investment banker”. Just five days later, she posted a video noting that she “worked in finance at an investment bank”. Her content is still peppered with carefully chosen uses of those two phrases – “how to break into investment banking”, and “South African working at an investment bank”.
Either way, if her working hours are correct and assuming a 9am start time, she works around 15 hours a day, or 75 hours a week, not including weekends – the sort of lifestyle one expects an actual banker to have, not someone in compliance or risk. “Honestly, I’ve basically spent the last five years eating dinner at my desk lol” Mackay captioned one video. She might reasonably consider herself overworked.
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