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Marketing Manager, Partnerships Growth

Coda Payments Kuala Lumpur, Malaysia
Posted 11 days ago Permanent Competitive
Marketing Manager, Partnerships Growth
What We Do

At Coda, we break down barriers between publishers and their audiences by thinking outside of the app. Coda is trusted by 300+ top digital content publishers - including industry giants Activision Blizzard, Bigo, Electronic Arts, Riot Games, and Zynga - to grow revenue, profit margins, and customer engagement in 60+ markets with ease. For publishers, this means less lift, more players and more payers. For players, Coda's solutions allow them to pay for play their way.

Our winning formula? A laser-focused, pragmatic attitude coupled with an unwavering commitment to excellence. We are customer-centric, creative, and solution-oriented, always delivering to our users the top-tier entertainment content they want at competitive prices.

If you're ambitious, bold and ready to take your career to the next level, get in touch!

Coda is looking for an enthusiastic and results-oriented Marketing Manager, Partnerships Growth to join our dynamic Partnerships Marketing team. In this role, you will help develop and execute marketing strategies to drive growth and increase our market presence among key industry partners in gaming, live streaming, and other sectors. Your responsibilities will include implementing ABM and other digital strategies across various channels (including events) and contributing to the evolution of codapayments.com into a top-tier tool for partnership engagement. This role reports to and collaborates closely with the Director of Partnerships Growth in the Partnerships Marketing team.

Responsibilities:
    • Develop and execute customized marketing campaigns in collaboration with our Go-to-Market Sales team. These campaigns will be tailored for key accounts to enhance engagement and accelerate revenue growth.
    • Utilize 360 mix of marketing channels including website, email marketing, social media, events, and content marketing, and collaborate closely with the Consumer Growth team on SEO and paid advertising initiatives.
    • Track, analyze, and report on the effectiveness of marketing campaigns and partnership activities, leveraging insights to optimize future strategies and communicate ROI to stakeholders.
    • Continuously monitor market trends and the competitive landscape to pinpoint opportunities for new or expanded partnerships.
    • Adjust marketing strategies based on market insights and company objectives to maintain a competitive edge and meet evolving customer needs.
    • Work closely with sales, marketing, and product teams to ensure strategic and executional alignment across departments.
    • Foster strong, collaborative relationships with internal and external stakeholders to ensure seamless execution of campaigns and initiatives.
    • Website content management, maintenance and governance
    • Collaborate with the marketing team to craft compelling content and materials specifically designed for partner channels and key accounts.
    • Oversee the ABM content lifecycle from conceptualization through to delivery, ensuring content is impactful, aligns with overall campaign goals, and is consistent across various platforms.

Requirements
    • Bachelor's degree in Marketing, Business Administration, or a related field.
    • Minimum of 5 years' experience in a growth marketing or partnerships role, with a strong focus on B2B marketing and account management.
    • Proven track record of developing and executing successful events partnership and account-based marketing strategies.
    • Excellent analytical, project management and problem-solving skills, with the ability to derive insights from data to improve marketing campaign performance.
    • Strong interpersonal and communication skills, capable of building relationships with partners, clients, and internal teams.
    • Experience with CRM and marketing automation tools.

Working at Coda

Joining the Coda team means diving into a fast-paced, challenging, and exciting world. With Codans spread across over 30 countries around the world, our highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda's growth, and make a lasting impact.

If you have a passion for pushing boundaries, and thrive on continuous improvement through experimentation, we'd love to hear from you!

Our Perks*

WFH / Hybrid Support: Get a monthly allowance to cover your working expenses and keep you connected.

Wellness Boost : Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Assistance Program - because you matter!

Customized Benefits : Tailor your benefits with our flexible plan.

Growth Opportunities : Unlock your potential through clear progression paths.

Skill Development : Access training resources to fuel your personal and professional growth.

Volunteer Time Off : Enjoy paid time off to make a difference in the world through volunteering.

Family Care : Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.

*Benefits are reviewed and updated on a yearly basis, and are applicable to full-time employees only.

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
Job ID  ung86yBQOoNZ
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