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Marketing Programs Specialist, Mobility

IHS Markit
Malaysia, George Town
Posted about 19 hours ago Permanent Competitive
Marketing Programs Specialist, Mobility
Summary:

The Marketing Programs Specialist works within the S&P Global Mobility division and is responsible for the development and execution of a variety of marketing activities, including; webinars, events and integrated programs. The focus of this role is primarily the APAC region but some global programs may be supported also. Within this role you will work closely with the solution marketing team on key initiatives, product, sales and enterprise marketing teams.

Principal Accountabilities
  • Works closely with the solution marketing team to develops and deliver integrated marketing programs that meet the goals of the corporate initiatives and capitalize on market trends and opportunities.
  • Manages digital demand generation campaign(s)
  • Supports the virtual on in person event marketing for chosen focus areas of the automotive industry
  • Determines appropriate communication vehicles and mix strategies to support integrated program objectives and performance targets.
  • Innovates, integrates and implements new marketing technologies and tools to drive program performance.
  • Supports the establishment of the right communication strategies for campaign efforts by audience, geography and segment.
  • Works with sales to ensure program objectives are understood and communicated, campaign milestones are achieved and adjustments made based on requirements or market shifts.
  • Coordinates with other marketing team members and key business leaders to schedule and orchestrate campaigns for maximum impact.
  • Supports the sales efforts through print and electronic collateral, sales training and customer.


Job Complexity/Scope Differentiators
  • Supports day-to-day program management activities, e.g. Key Performance Indicator (KPI) tracking, reporting, preparing presentations and communications.
  • Manages the execution of program marketing strategies.
  • Supports development of marketing toolkits and collateral.


Knowledge and Skills

• 3-5 years experience in B2B marketing. Automotive industry knowledge is a bonus but not required
  • Good organizational skills, with the ability to multi-task and meet conflicting deadlines in a team environment.
  • Ability to deal with a matrix organisation that is geographically dispersed
  • Strong analytical, planning and process development skills
  • Solid communication and interpersonal skills
  • High level of accuracy and attention to detail.
Equal Opportunity Employer:

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only:

The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.
Job ID  R27681
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